What is Challure - For the Curly & Coily?
Being the daughter of a Dominican-immigrant hairstylist, I am no stranger to the famous Dominican blowout — a traditional method of straightening hair. I was probably four years old when I got my first blowout and maybe ten when I received my first relaxer to make my hair more “manageable”. Long, sleek straight hair was the perception of beauty in our culture and anything else was coined as “pelo malo” (bad hair), and unfortunately for many this is still their reality.
In pursuit of self-love, I began seeking the roots of my heritage — and embracing my natural hair was the first step to cultivate that. As my natural hair grew in, I was tasked with finding out the best way to care and style my 3C curls & coils. And, whew! What a struggle. I bought all of the natural curly products I could find, but nothing ever detangled or defined my curls as good or as quickly as a flat-iron used to once straighten my hair.
Ever since, I dreamt of creating my own curly hair products that met the needs of curly-haired girls (and guys!) like me. Years later, I formulated a leave in conditioner that nourishes, moisturizes, imparts shine, promotes growth, defines, tames frizz, detangles (you name it!) — everything I was once looking for now all in ONE product.
Representing Challure, is the hibiscus flower. The hibiscus flower comes in a wide array of colors and symbolizes the perfect woman, reminiscent of every curly-haired person and the diversity in our curls. Natural, curly hair is beautiful and I hope that when you use Challure you love it and feel closer to your roots just as much as I do.
Charleny Escalante 🌺
How does it work its charm?
This natural creamy blend powerfully combines hibiscus petals, chamomile extract, and argan oil, allowing for deep strand penetration to reduce breakage and de-tangle. This hydrating leave-in [or out] packs a punch that makes even the most unruly mane sashay with moisture. As this formula works to instantly seal and define, your curls & coils will thank you with its new-found luster and bounce! Perfect for the 3A-4C charms!
Hibiscus Petals rich in antioxidants that nourish, shine, & promotes growth.
Chamomile soothingly hydrates, conditions, & softens.
Argan Oil deeply moisturizes, UV protects, & tames frizz.
How do I use it?
Apply a liberal amount, one section at a time, to damp or dry hair. Using your fingers or our Pink Detangling Brush, detangle from your ends to your roots. Our cream is lightweight and flexible, so if needed, for thicker hair, use more and for finer hair, use less. Style as desired.
What's it made of?
Water (Aqua), Glycerin (Vegetable), Cetearyl Alcohol , Behentrimonium Methosulfate (Non-sulfate naturally derived from Colza Oil), Cetyl Alcohol, Polysorbate 60, C12-15 Alkyl Benzoate, Cetrimonium Chloride, Fragrance, Benzyl Alcohol, Argania Spinosa (Argan) Kernel Oil, Triticum Vulgare (Wheat) Germ Oil, Hydrolyzed Wheat Protein, Benzoic Acid, Dehydroacetic Acid, Aloe Barbadensis Leaf Extract, Hibiscus Rosa Sinensis Flower Extract, Gaultheria Procumbens (Wintergreen) Leaf Extract, Anthemis Nobilis (Chamomile) Flower Extract, Calendula Officinalis Flower Extract, Citric Acid.Please check out our Ingredient Index for more details.